Hoopygang — Where brands meet people

.WE START FROMDATATO TELL
YOUR STORY

At the heart of our method is the artificial intelligence of RelationsAI, the tool that transforms matching between brands and creators by selecting the profiles closest in values, communication style and strategic goals.

Built into Relations™, our proprietary influencer management platform, it streamlines scouting, relationship management and performance monitoring, making every campaign more effective, measurable and consistent with the brand’s goals.

Creator profile in Relations with audience type, follower reachability and audience gender

.INSIGHT

Relations™ helps us organise influencer data and keep checking their KPIs, so we always choose the best creators.

Fanbase overlap metrics

.TARGET

Through in-depth audience analysis we identify the creators closest to the target, also weighing the overlap between fanbases, to deliver relevant and strategically focused campaigns.

Creator content with engagement metrics

.DATA DRIVEN

We combine data and creativity to develop high-impact, high-performing content, perfectly aligned with goals and audience.

Conversion campaign chart

.DELIVERY & TRACKING

We monitor every stage of the campaign in real time, with ongoing optimisations to keep raising performance.

.OUR
WORKFLOW

From insight to impact: we build projects that start from deep analysis, grow through data-driven strategy and creativity, and are delivered with precision, all the way to measuring results.