After Dark Predator by nature
After Dark, Schesir’s new line designed for the wilder side of adult cats, respecting the carnivorous nature of felines.
How do you tell its story in a fresh, direct and engaging way?
We chose to work on two fronts: on one side, cat experts, who gave weight to the technical and nutritional value of the products with a precise, informed take. On the other, cat lovers, with a lighter, more playful approach, showing cats in their most spontaneous and funny moments while enjoying After Dark.
The content mix put the spotlight on the product with outstanding results, championing a diet designed for those who are truly… predators by nature.
6M
Impressions
4.6M
reach
300K
engagement
.Our cases
