#ShebaChallenge
An irresistible challenge:
introduce cats to the full Sheba range
with a simple, immediate and engaging idea.
The concept we came up with? Activate the community with a creative, easy-to-replicate challenge.
We put the kitties’ focus to the test. Toy mice, balls, feathers, strings… 4 creators tried every trick in the book to distract them at mealtime. Spoiler: no distraction worked. Because when there’s Sheba in the bowl, nothing else exists.
6.8M
Impressions
6.1M
reach
47K
clicks
.Our cases
