#TravelWithAirBnb
Connecting Airbnb to the complex story
of the Copa América means just one thing:
talking to the right people.
The challenge? Building an international campaign designed to reach a precise target: Hispanic American communities in the United States.
Two key creators, Angelo Valdes and Ana (Bucket List Travel), showed how to experience the tournament like true insiders: choosing unique stays close to the stadiums, to soak up the Copa atmosphere and feel right at home.
Relevant content, advanced targeting and our proprietary technology let us activate the right fanbase at the right time. From talent selection to strategy: every choice served to put Airbnb at the center of the game.
5M
Impressions
3.7M
reach
800K
engagement
.Our cases
