Whatever your style, Chiquita always sounds good.
Chiquita wanted to spread its good vibe starting from an iconic element: its jingle.
That unmistakable tune became the heart of an international campaign spanning 6 countries, from Italy to the USA, in a celebration of positivity.
A familiar melody turned into a universal language, getting communities around the world dancing and smiling.
The idea? Make it personal and play it every way possible. We asked creators to reinterpret the jingle in their favorite music genre and their own sound.
The result was an engaging creative explosion, where every genre, from pop to rap, from rock to acoustic, brought the brand even closer to new audiences. To optimize the campaign, a media push and a dedicated landing page invited the community to join in by uploading their own cover.
27M
Impressions
22.3M
reach
1.3M
engagement
.Our cases
