The Scent of Memories
How do you tell the story of a scent?
We chose to do it like this: through memory.
Vernel asked us to work on a powerful insight: smell is one of the senses most closely tied to memories. We built a challenge where blindfolded talents had to identify ingredients hidden under cloches, guided by their sense of smell alone.
The story took shape around a simple idea: each Vernel fragrance was a journey into the influencers’ memories. Every scent can take you back in time, to a moment, a person, a precise feeling.
An immediate format that turned every fragrance into a story worth telling.
680K
Impressions
480K
reach
37K
engagement
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