Road to Berlin

Road to Berlin

42 kilometers, thousands of steps and just one thing to keep in mind: stay sharp. For BRITA, co-sponsor and hydration partner of the BMW BERLIN-MARATHON 2026, we told the story of the race from a different angle. The stopwatch takes a back seat, it’s the mind that counts.

We picked 2 runner creators and followed them all the way to Berlin to prove one thing: legs and grit alone won’t get you to the finish line, you also need the right hydration. With BRITA, of course!

The result? Two adrenaline-packed stories, told just as they happened, fatigue included. And BRITA right at the center, exactly where it belonged: by the runners’ side, kilometer after kilometer.

525k

reach

>720k

views

.Our cases

IKEA
IKEA
Natural Derma Pet
Brita
Tassoni
Ventura
Airbnb
Fever-Tree
Monge
Kimbo
Tecnomat
Chiquita
Golia
Guna
Lavazza
Pesoforma
Scarpe&Scarpe
Schesir
Step
Sheba
TIM
Ventura
Vernel