The right tools, in the right hands
We won Tecnomat’s 2025 pitch with an Instagram project designed to showcase the sheer breadth of its offer in concrete terms, from building materials to maintenance tools.
The plan took shape with 3 talent ambassadors, specialized in technical fields and active all year long to build a continuous, recognizable presence. The selected profiles, Pittura Facile, Elettricista Sfasato and carpenter Marco Di Mari, have communities made up of both industry professionals and passionate hardcore DIYers, ensuring credible, on-target content.
From May to November, the creators worked Tecnomat products into their own projects: renovations, installations and technical jobs shown step by step. The products became working tools, shown in action and placed in the context of their formats.
The organic plan was backed by targeted advertising, aimed at extending reach and strengthening brand awareness among a technical, highly engaged audience.
11M
Impressions
9M
reach
35K
clicks
.Our cases
