
Health is a story told every day
Health is going more and more digital. And GUNA chose to be there.
With the right words, in the right places, relying on those who truly know how to be heard.
The campaign was created to get people talking about the brand in a natural, credible way, involving creators who deal with wellness, nutrition and sustainability every day. Profiles aligned with GUNA’s values, able to weave the products into the story of their daily lives.
Not just creators, but true insiders: industry experts who are increasingly becoming points of reference on social media, betting on transparency and reputation, and helping to curb the pitfalls of the digital world, from fake news to misinformation.
A project that strengthened the brand’s presence, positioning GUNA as an authoritative voice in the wellness conversation.
6.5M
Impressions
5M
reach
74K
clicks













































