#LaParitàNonPuòAspettare
A campaign dedicated to gender equality, with a project that combines storytelling, social activation and local initiatives.
The common thread? The hashtag #LaParitàNonPuòAspettare, which drove the campaign and gave a voice to two exceptional ambassadors: Diana Del Bufalo and Aurora Ramazzotti, able to speak credibly and empathetically about the delicate issue of the gender gap.
At the same time, we gave visibility to TIM’s initiatives: the app that supports women entering the workforce and TIM stores turned into “Punti Viola” (Purple Points) to offer safety.
The strategy was designed to create awareness, engagement and advocacy, with an engaging tone of voice that speaks to everyone and urges them not to wait any longer.
A project that turns the commitment to equality into a clear story and concrete action.
6.5M
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4.8M
reach
5.4M
views
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