A journey into the future
Step is a constantly evolving space: dynamic installations, immersive environments and multimedia screens offer an interactive experience to explore the future and discover your own Futurability, your readiness to live in it.
After the success of the first activation in early 2024, the new campaign aimed to broaden the audience and further optimize performance. We expanded the influencer pool to include not only lifestyle creators but also family profiles, ideal for highlighting Step’s educational and interactive side.
The 10 selected influencers helped present Step as a unique experience for all ages, able to engage every visitor and take them on a personal journey toward tomorrow.
2.7M
Impressions
1.6M
reach
+ 1k
sales
.Our cases
