FOOD FOR THOUGHT
Milan Design Week, the most chaotic week of the year. Amid installations, parties and endless lines, IKEA chose to speak to everyone in the most universal language there is: food.
We opened the doors of Spazio Maiocchi, transformed for the occasion into a Swedish saluhall waiting to be reinvented. The traditional Swedish covered market became a playground where designers and chefs got their hands on the IKEA range, with results you’d never expect. Dishes, objects, ideas: everything mixes, everything gets tasted.
Here, Democratic Design is taken literally: beautiful, delicious and for everyone. And the creators carried it beyond the walls of the space, leaving all of Milan craving a detour from the Fuorisalone… to the dinner table.
>9M
Impressions
>4m
reach
80k
clicks
.Our cases
