The breath that’s good for the planet
How do you tell the story of Golia’s green soul?
We built a project that combines brand purpose and local activation:
Oasi del Respiro, in partnership with WWF.
The concept starts from a key word for the brand, breath, which becomes the heart of a concrete local activation. The goal: promote Forest Bathing and protect three natural areas that are symbols of biodiversity.
To do it, we activated creators who care about green issues and took them into the heart of Italian oases: Gole del Sagittario, Cratere degli Astroni and Riserva dei Ghirardi, to live an immersive experience, share it on social media and build awareness around the project.
A story with big environmental and narrative impact. With one single message: breathing is good, for us and for the planet.
3M
Impressions
2M
reach
214K
engagement
.Our cases
