
The Made in Italy choice for our four-legged friends
For Monge we developed a campaign centered on the bond between people and their four-legged friends, building storytelling that showcases the product in the moments that truly matter to every pet owner.
We brought in 9 pet-world talents such as Carolina Porqueddu, Arianna Montefiori and Benedetta Borboni: creators who share their lives with their animals every day and speak to highly engaged communities. Mealtime, playtime, cuddles on the couch, everyday care: this is where Monge steps in.
The storytelling developed with the creators strengthens Monge’s positioning in the pet world, highlighting what defines the brand: Made in Italy quality, attention to animals’ specific needs and care at every stage of their lives.
12M
Impressions
9M
reach
300K
engagement













































