A challenge of mountains, creators and community

Representing each flavor, four teams of creators competed in a series of challenges during a day of hiking in the Lombardy mountains, testing their endurance, team spirit and creativity.

To make the experience even more memorable and engaging, each creator could bring along 2 selected followers, turning the day into a chance for brand, creators and community to meet face to face.

During the event, the challenge content was shared on social media, together with polls and votes from the online community that decided each team’s win. This approach made the campaign highly participatory and viral, bringing creators, followers and brand together in a unique experience.

The campaign successfully hit its goals, boosting brand visibility, generating engagement and reinforcing positive perception of Ventura bars, by combining experience, influencer marketing and direct community involvement.