#Pesoforma
To tell the brand’s story in a relevant way, close to everyday life, we decided to build a choral campaign designed to adapt to different languages, rhythms and lifestyles.
At the center, Juliana Moreira, a well-known face with contagious energy and a credible lifestyle, joined by more than 20 micro-influencers.
The insight is simple: staying in shape is a personal choice, but it doesn’t have to be complicated. So the content moves through different settings, at the office, in the park, at the gym, on the road, but it all tells the same story: accessible wellness, built into real life.
A multi-creator strategy, built on dynamic content, relevant storytelling and a creative direction that holds it all together: rhythm, simplicity, substance.
3.5M
Impressions
2M
reach
28K
clicks
.Our cases
