& YOU?

With the #&YOU? concept, each creator chose an adjective that captured their mood and paired it with their favorite S&S styles. A simple way to show the variety of the new collection, designed for every moment of the day: from morning to night, from the city to a weekend getaway.

The community had fun too, getting involved in choosing their favorite styles through polls and social interactions.

And to close with a bang, a super engaging in-store event with showgirl Elena Barolo as personal shopper, ready to advise customers on looks and outfits.