
The art of the aperitivo
For Fever-Tree we put the spotlight on one of Italians’ most beloved moments: the aperitivo!
We brought in 10 influencers including Alessia Colonna, Martina Ricca and Emma De Longis, selected for their affinity with the food & home entertaining world. Creators who are credible when they talk about the table, recipes and thoughtful details, with communities aligned with the brand’s premium positioning.
Each talent created their own Fever-Tree aperitivo: recipes, preparation, bottles front and center and, of course, a final toast! The product isn’t a simple “ingredient placement”, but the element that gives the cocktail its character.
The campaign came to life on Instagram with a series of engaging posts, positioning Fever-Tree as the quality choice for anyone who wants an aperitivo done right.
1.9M
Impressions
1.2M
reach
49K
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