Living the outdoors at home

To boost engagement and site traffic, we brought in 5 talents in tune with the brand’s tone of voice on Instagram and TikTok, asking them to show how to make the most of their outdoor spaces. From breakfasts in the sun to evenings with friends, every piece of content told the story of an outdoor moment made special by the new outdoor collection.

The activation reached an 18 to 45-year-old audience passionate about outdoor living and home decor, capturing new people interested in the brand and extending the campaign’s reach.