A long story of aroma
For the launch of Kimbo Macinato Fresco, the campaign set out to show how a cup of coffee can become a special moment to share. It kicked off with an event dedicated to coffee, a “Story of aroma” where every gesture tells of a unique bond.
During the event, 6 talents shared their special moments with Kimbo on social media. The creators told their communities how many coffees they had enjoyed together, a symbol of the days of connection binding them to the special person they chose to bring along.
The campaign strengthened brand awareness for the Macinato Fresco line and drove engagement, showing how Kimbo can be part of those special everyday moments, bringing real “Stories of aroma” to life.
1.4M
Impressions
1.8M
reach
20K
likes
.Our cases
